SO Media is an independent creative media agency based in Switzerland, owned and operated by International Artist and Creative, Te Mete Smith from New Zealand. SO Media focuses on developing creatives for companies in Switzerland and New Zealand with Print and Digital Platforms including; advertising campaigns, social media, digital marketing and web design.
We are unique in our strategy, where we collaborate with other creatives and marketing professionals in New Zealand, Australia, Switzerland and Europe to create exceptional creatives that are playful and dynamic in our approach, and also consistent in our implementation. Our differentiation is sustainability and holistic point of view: conception, creativity, storytelling, design and imagery are finely coordinated and target group-oriented.
We experience beautiful things directly and intensely. There are aesthetic worlds in our heads, we give shape to your visions with our hands: We recognize essential character traits, discover messages and give them expression. We want to create communication that reaches people in their world, designs that they react to.
16 YEARS INDUSTRY EXPERIENCE
Te'Mete Smith (Timi) - Creative Director / Design Lead
2020 - present
Switzerland / New Zealand
OWNER / Creative Director / Designer
- Complete management of social media, digital marketing and websites for clients based in Switzerland / New Zealand, Australia.
- Leading marketing / advertising projects and reporting analytics for ROI
- Responsibility for budgets according to marketing plan.
- Responsibility for creating all videos, graphic design, brand identity, social media content and web design
- Concept / development / optimization and curation over all digital media, display and print content and advertising
- Responsibility for protection concepts and measures during covid.
Responsible for persona profiling, social listening and digital paid advertising, using a mix of PPC, SEO organic, keywords / ranking, priority keyword mapping, offsite optimization.
- Insuring ease with UX, UI, whilst tracking competitor analysis, campaign conversion tracking, CPM, CPC, CTR, CPA, SERPS, HTML, CMS and overall marketing performance
2012 - 2017
Bay of Plenty , New Zealand
OWNER / Creative Director
C/owner of the advertising agency operation,
Direct Manager responsible for 8 staff, KPI‘s, recruitment and employee development.
- Creative lead on innovating graphic creatives, digital media and print media advertising
- Responsible lead for all client advertising, budgets and B2B presentations, negotiations, relationship building and nurturing
- Responsible for procuring of web designs, content, copy and building websites for clients.
- Lead on client brand identity and growth
2009 - 2012
APN NEWS MEDIA
Auckland, New Zealand
Creative Director of Design
- Direct client manager for leading advertising agencies, such as Ogilvy, Saatchi, FHM, Omnicom Group.
- Content Editor and advertising mediator for Lifestyle Magazine
- Creative director, responsible for constructing graphic creatives for outdoor advertising billboard
sites scaled between 3 x 5m up to 20 x 45m across 786 billboard sites around New Zealand
- Responsible for managing 17 staff from recruitment, training, KPI‘s and reviews.
- Primary creative lead responsible for approving all final billboard advertising designs in adherence
with NZ advertising legislation
2019 - 2020
- Senior design lead for creating graphic design, web design, digital creatives, social media content, print media campaigns and television advertising, for clients such as Hirnchlag, SCB, Pallas Kliniken and Westside Mall.
- Primary lead for concept development / optimization and curation over all digital media, display and print content
- Responsibility for budgets according to marketing goals
2017 - 2018
CEO PRIME INSTITUTE
- Responsible for leading all business internal and external creatives, developing and curating, brand identity, graphic design, digital media, digital marketing, social media content, web design, print and radio advertising,
- Responsible for traveling to Perth, Brisbane, Melbourne, Sydney and Auckland once a month to facilitate creative meetings with senior management and out sourced crew to report on creative projects, ROI and analytics.
- Responsibility for budgets according to business marketing objectives
- Principal creative lead for all marketing projects.
2007 - 2009
YELLOW PAGES ONLINE
Auckland, New Zealand
Online Marketing and Online Strategist
- Responsible for designing static graphic digital adverts for key corporate accounts and transfer the majority of the client spend from the telephone directory book to the Yellow Pages website
- Lead marketing strategist with the responsibility to encourage consumers and clients to use the Yellow Pages website.
- Responsible for managing 12 staff as a team leader from recruitment, training, KPI‘s, and reviews.
2006 - 2007
YELLOW PAGES GROUP
Auckland, New Zealand
- Responsible for creating telephone directory advertising for clients, using copy, print display and typographic methods.
- Involved in building the online version of the telephone book and creating a marketing strategy to switch customers from print to using the online product.
The best way to contact us is to call us directly or send us an email describing what you are looking for and we will contact you back immediately.
Tel: WhattsApp: +41 765401870